About Us

OUR FOUNDER

Asia Naqvi founded PRISTEEN out of a deeply personal dedication to natural wellness, beginning by formulating bespoke herbal products to successfully treat her own daughter's persistent skin and hair issues. After witnessing the remarkable results, Asia distributed free samples to her local community, and the subsequent, overwhelmingly positive reviews confirmed the formulations' efficacy. This community endorsement served as the catalyst to officially establish the brand, transforming a mother's personal solution into a mission to provide effective, high-quality herbal wellness products to a wider audience.

CO-FOUNDER

Rida E Fatima, the daughter of Asia Naqvi, was drawn to the nascent business with a clear creative vision. As a graduate Textile Designer, she quickly stepped forward to join the budding venture, ready to lend her expertise to shaping the brand's identity.

It was Rida who provided the name PRISTEEN, a title she carefully selected for its inherent meaning: "clean and fresh, in its original condition." This name perfectly encapsulated the brand's ethos and the quality of its products. Recognizing the immense potential for growth, Rida later took the initiative to expand the product line and strategically scale up the brand's offerings, driving the business toward a broader audience and greater success.